Enablement decks get forgotten. Reps improvise in the field, and messaging drifts. Without a common framework, sellers default to features instead of value, position inconsistently, and struggle to differentiate from competitors.
Develop a repeatable messaging framework that links top customer problems to your solutions and differentiators. Embed that framework into seller workflows so every rep is “audible-ready” — able to clearly articulate value, differentiation, and business justification in every conversation.
