Account Research, Scoring & Prioritization

Focus on the Accounts That Actually Matter

Continuously research and score accounts, surfacing buying signals, funding events, and exec moves — so reps know who to reach, when to engage, and what to say.

Problem

Companies end up with hundreds of “priority” accounts and no real focus. Account data decays fast, signals live in separate tools, and reps walk in blind — missing leadership changes, funding rounds, and buying triggers. Sellers waste cycles researching instead of selling.

Negative Impact

Diluted focus across too many accounts
Missed executive changes and revenue opportunities
Hours lost to manual research
Weak discovery, low-quality meetings, and unreliable CRM data

Solution (Onesales)

Aggregate signals from many data sources into live account profiles, then score and prioritize them for fit and readiness. Surface insights directly in CRM and workflows, so sellers know exactly where to spend time.

Positive Impact

Reps focus on accounts most likely to convert
Higher first-meeting and opportunity rates
Faster account planning and multi-threading
Increased pipeline efficiency and revenue from top-fit accounts

How we do it?

Capture signals: exec moves, funding, hiring, intent
Enrich and normalize accounts and contacts
Score and prioritize accounts for fit and activity
Surface insights in CRM, rep tools, and alerts